Get to know Ki
‘kinetic’, from the Ancient Greek, kinētikós, meaning the ‘one who puts in motion’
Trust is the belief in, and reliance upon, the integrity and ability of one another. Read the story of Ki, as told by co-founder, Michael...

The beginning.
I met David through a mutual friend in our first week of high school. We generally did things a little differently to the other kids. While they played in the park, smashed PlayStation controllers and chased girls – we spent our time thinking up pranks, creating videos and inherently building life skills.
Of course, we still chased girls once in a while!

Facebook post.
Having completed my college course months earlier than my classmates, I turned to Facebook to find pocket money. David was the first to respond and hooked me up with a job at digital marketing agency, Greenlight.
We both learned the ropes of online marketing, whilst building websites out-of-hours and harvesting vital knowledge in all areas of running a digital business.

Getting into business.
We talked business. It wasn’t part of our life plans to help clients realise their business dreams ‒ we wanted to be on the other side and experience our own success. Realising there was a gap in the gambling niche, we grabbed at the opportunity.
David’s idea became my playground, expanding and developing with his concept. In October 2010 Right Casino Media was formed.

Right Casino Media.
The concept was to build affiliate websites, rank them in Google and reap the rewards ‒ which we did. However, over the first two years we realised that we could and should, be better. We split our roles and nurtured our talents.
David developed into the commercial expert: devising and overseeing financial and organisational strategy. I became the creative leader: refining ideas, focusing on product and delivering the ultimate user experience.
We reinvented the company, borrowing from sectors including insurance, retail and travel, and launched rightcasino.com. It is now the largest and most intelligent product in the gambling affiliate industry, and remains the most advanced engine of its kind.

Achieving dreams.
Feeling accomplished within Right Casino Media, I sold my stake in the business and decided to pursue my dream of travelling the world, ticking off important bucket list items, exercising my creative mind and generally ‘waking up’.
David continued striving for further success and drove Right Casino Media to new heights, exiting through a multi-million-pound acquisition by Catena Media.

Ki formation.
We re-joined paths as different people over a year down the line. I had experienced the world and learned what made me tick as a person. David had further developed as a businessperson, accomplishing the goals he set out to reach when I left.
We both have a passion for digital start-ups and still had the urge to create. We have been through the highs and lows several times and know we have much to contribute. We decided the best route forwards was to invest in companies, partnering with other hungry individuals and teams like us.
After much discussion, debate and handshaking, Ki was formed.

Today.
Ki is invested in several companies and has the team and infrastructure essential to achieving our goals. What’s more, we’re always looking for the next big opportunity to grow.
Now that you know us, continue reading to see if we’re on the same wavelength.
The beginning.
I met David through a mutual friend in our first week of high school. We generally did things a little differently to the other kids. While they played in the park, smashed PlayStation controllers and chased girls – we spent our time thinking up pranks, creating videos and inherently building life skills.
Of course, we still chased girls once in a while!
Facebook post.
Having completed my college course months earlier than my classmates, I turned to Facebook to find pocket money. David was the first to respond and hooked me up with a job at digital marketing agency, Greenlight.
We both learned the ropes of online marketing, whilst building websites out-of-hours and harvesting vital knowledge in all areas of running a digital business.
Getting into business.
We talked business. It wasn’t part of our life plans to help clients realise their business dreams ‒ we wanted to be on the other side and experience our own success. Realising there was a gap in the gambling niche, we grabbed at the opportunity.
David’s idea became my playground, expanding and developing with his concept. In October 2010 Right Casino Media was formed.
Right Casino Media.
The concept was to build affiliate websites, rank them in Google and reap the rewards ‒ which we did. However, over the first two years we realised that we could and should, be better. We split our roles and nurtured our talents.
David developed into the commercial expert: devising and overseeing financial and organisational strategy. I became the creative leader: refining ideas, focusing on product and delivering the ultimate user experience.
We reinvented the company, borrowing from sectors including insurance, retail and travel, and launched rightcasino.com. It is now the largest and most intelligent product in the gambling affiliate industry, and remains the most advanced engine of its kind.
Achieving dreams.
Feeling accomplished within Right Casino Media, I sold my stake in the business and decided to pursue my dream of travelling the world, ticking off important bucket list items, exercising my creative mind and generally ‘waking up’.
David continued striving for further success and drove Right Casino Media to new heights, exiting through a multi-million-pound acquisition by Catena Media.
Ki formation.
We re-joined paths as different people over a year down the line. I had experienced the world and learned what made me tick as a person. David had further developed as a businessperson, accomplishing the goals he set out to reach when I left.
We both have a passion for digital start-ups and still had the urge to create. We have been through the highs and lows several times and know we have much to contribute. We decided the best route forwards was to invest in companies, partnering with other hungry individuals and teams like us.
After much discussion, debate and handshaking, Ki was formed.
Today.
Ki is invested in several companies and has the team and infrastructure essential to achieving our goals. What’s more, we’re always looking for the next big opportunity to grow.
Now that you know us, continue reading to see if we’re on the same wavelength.
In everything we do, we aim to enrich lives.
When David and I came up with Ki, we wanted to ensure our company values were a reflection of our five personal ethics. If these are values that you share, we’re probably a good match.





Interpersonal relationships are key to doing business. From the handshake that secures the deal, to the celebrations when plans come together successfully. It all counts for nothing without the right people. Whether it’s celebrating the spoils of victory or lending support at a low point, we know that relationships ultimately shape the future; building companies, products, and lives we can all be proud of.
The ones who make it happen.

Each individual contributes to perfecting experiences across platforms, enhancing processes to run efficiently, tweaking campaigns to maximise ROI, and to generally scaling growth. As a team, we proceed as one towards the overall success and vision of Ki companies.
What we do.
We invest in people, and build companies. It’s that simple. How we do it? Well, that’s another story…
Is your pitch ready today?
Whether you are at concept phase, have a full-blown business plan that you’re itching to pitch, are already generating revenue, or simply want to get in touch, we want to hear from you ‒ right now!