Get to know Ki

‘kinetic’, from the Ancient Greek, kinētikós, meaning the ‘one who puts in motion’

Our story

Trust is the belief in, and reliance upon, the integrity and ability of one another. Read the story of Ki, as told by co-founder, Michael...

The beginning.

I met David through a mutual friend in our first week of high school. We generally did things a little differently to the other kids. While they played in the park, smashed PlayStation controllers and chased girls – we spent our time thinking up pranks, creating videos and inherently building life skills.

Of course, we still chased girls once in a while!

Facebook post.

Having completed my college course months earlier than my classmates, I turned to Facebook to find pocket money. David was the first to respond and hooked me up with a job at digital marketing agency, Greenlight.

We both learned the ropes of online marketing, whilst building websites out-of-hours and harvesting vital knowledge in all areas of running a digital business.

Getting into business.

We talked business. It wasn’t part of our life plans to help clients realise their business dreams ‒ we wanted to be on the other side and experience our own success. Realising there was a gap in the gambling niche, we grabbed at the opportunity.

David’s idea became my playground, expanding and developing with his concept. In October 2010 Right Casino Media was formed.

Right Casino Media.

The concept was to build affiliate websites, rank them in Google and reap the rewards ‒ which we did. However, over the first two years we realised that we could and should, be better. We split our roles and nurtured our talents.

David developed into the commercial expert: devising and overseeing financial and organisational strategy. I became the creative leader: refining ideas, focusing on product and delivering the ultimate user experience.

We reinvented the company, borrowing from sectors including insurance, retail and travel, and launched rightcasino.com. It is now the largest and most intelligent product in the gambling affiliate industry, and remains the most advanced engine of its kind.

Achieving dreams.

Feeling accomplished within Right Casino Media, I sold my stake in the business and decided to pursue my dream of travelling the world, ticking off important bucket list items, exercising my creative mind and generally ‘waking up’.

David continued striving for further success and drove Right Casino Media to new heights, exiting through a multi-million-pound acquisition by Catena Media.

Ki formation.

We re-joined paths as different people over a year down the line. I had experienced the world and learned what made me tick as a person. David had further developed as a businessperson, accomplishing the goals he set out to reach when I left.

We both have a passion for digital start-ups and still had the urge to create. We have been through the highs and lows several times and know we have much to contribute. We decided the best route forwards was to invest in companies, partnering with other hungry individuals and teams like us.

After much discussion, debate and handshaking, Ki was formed.

Today.

Ki is invested in over 15 companies and has gone from strength to strength. We have a world-class team and infrastructure in place which is essential to achieving our goals.

What’s more, we’re always looking for the next big opportunity to grow.

Now that you know us, continue reading to see if we’re on the same wavelength.

The beginning.

I met David through a mutual friend in our first week of high school. We generally did things a little differently to the other kids. While they played in the park, smashed PlayStation controllers and chased girls – we spent our time thinking up pranks, creating videos and inherently building life skills.

Of course, we still chased girls once in a while!

Facebook post.

Having completed my college course months earlier than my classmates, I turned to Facebook to find pocket money. David was the first to respond and hooked me up with a job at digital marketing agency, Greenlight.

We both learned the ropes of online marketing, whilst building websites out-of-hours and harvesting vital knowledge in all areas of running a digital business.

Getting into business.

We talked business. It wasn’t part of our life plans to help clients realise their business dreams ‒ we wanted to be on the other side and experience our own success. Realising there was a gap in the gambling niche, we grabbed at the opportunity.

David’s idea became my playground, expanding and developing with his concept. In October 2010 Right Casino Media was formed.

Right Casino Media.

The concept was to build affiliate websites, rank them in Google and reap the rewards ‒ which we did. However, over the first two years we realised that we could and should, be better. We split our roles and nurtured our talents.

David developed into the commercial expert: devising and overseeing financial and organisational strategy. I became the creative leader: refining ideas, focusing on product and delivering the ultimate user experience.

We reinvented the company, borrowing from sectors including insurance, retail and travel, and launched rightcasino.com. It is now the largest and most intelligent product in the gambling affiliate industry, and remains the most advanced engine of its kind.

Achieving dreams.

Feeling accomplished within Right Casino Media, I sold my stake in the business and decided to pursue my dream of travelling the world, ticking off important bucket list items, exercising my creative mind and generally ‘waking up’.

David continued striving for further success and drove Right Casino Media to new heights, exiting through a multi-million-pound acquisition by Catena Media.

Ki formation.

We re-joined paths as different people over a year down the line. I had experienced the world and learned what made me tick as a person. David had further developed as a businessperson, accomplishing the goals he set out to reach when I left.

We both have a passion for digital start-ups and still had the urge to create. We have been through the highs and lows several times and know we have much to contribute. We decided the best route forwards was to invest in companies, partnering with other hungry individuals and teams like us.

After much discussion, debate and handshaking, Ki was formed.

Today.

Ki is invested in over 15 companies and has gone from strength to strength. We have a world-class team and infrastructure in place which is essential to achieving our goals.

What’s more, we’re always looking for the next big opportunity to grow.

Now that you know us, continue reading to see if we’re on the same wavelength.

What we believe in

In everything we do, we aim to enrich lives.

If these are values that you share, we’re probably a good match.

Sun setting on mountain skiier
Catalysts in Action
Sun setting on mountain climber sillhouette
Relentless Growth
Beautiful view of sailing yachts at sunset
Innovation Through Challenge
Teamwork friendship hiking help each other trust assistance silhouette in mountains, sunrise. Teamwork of two men hiker helping each other on top of mountain climbing team beautiful sunrise landscape
Collective Momentum
Silhouette of teamwork standing raised hands with trekking poles and Backpack and other camping gear on cliff edge on top of rock mountain with at sunset rays over the clouds background,
Celebrate the Journey
Tourist man hiker on top of the mountain. Active life concept
Continuous Advancement
Catalysts in Action
'Kinetic’, from the Ancient Greek, kinetikós, means ‘one who puts in motion’. Our culture celebrates and empowers those who not only envision change but actively make it happen. We thrive on the energy and initiative of individuals who drive forward, transforming ideas into reality.
Relentless Growth
We're not just moving; we're hell-bent on growing, constantly seeking new territories and scaling new heights. This value isn't just about expanding our footprint; it's about having a culture that's always striving for achievement and reaching for the next peak.
Innovation Through Challenge
A smooth sea never made a skilled sailor. We view challenges as opportunities to stretch our creativity and grow. Ki transforms obstacles into milestones, inspiring a mindset that looks for solutions and embraces growth at every turn.
Collective Momentum
We thrive on collaboration, where every perspective is valued, and every contribution strengthens our collective endeavour. We move as one dynamic unit, with each contribution propelling us forward.
Celebrate the Journey
We believe the path to success is as rewarding as the achievements themselves. Savour each moment and milestone along the way, finding inspiration in the process itself. It's about relishing the ride, with all its twists and turns, as we chase our collective dreams.
Continuous Advancement
We’re dedicated to cultivating an environment that encourages and empowers continuous personal and professional development. We value those who are committed to self-improvement and will propel those forward who want to advance.
Our team

The ones who make it happen.

Each individual contributes to perfecting experiences across platforms, enhancing processes to run efficiently, tweaking campaigns to maximise ROI, and to generally scaling growth. As a team, we proceed as one towards the overall success and vision of Ki companies.

Find out more

What we do.

We invest in people, and build companies. It’s that simple. How we do it? Well, that’s another story…

What we do

Is your pitch ready today?

Whether you are at concept phase, have a full-blown business plan that you’re itching to pitch, are already generating revenue, or simply want to get in touch, we want to hear from you ‒ right now!